Lipinsky Design


Social Media Marketing

Social media marketing is commercial promotion conducted through social media websites. Many companies promote their products by posting frequent updates and providing special offers through their social media profiles.

Social Media Marketing Programs

Social media marketing is the process of gaining website traffic or attention through social media sites. SMM programs usually center on efforts to create content that attracts attention and encourages readers to share it across their social networks. The resulting electronic word of mouth (eWoM) refers to any statement consumers share via the Internet (e.g., web sites, social networks, instant messages, news feeds) about an event, product, service, brand or company.

When the underlying message spreads from user to user and presumably resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself, this form of marketing results in earned media rather than paid media.

Social Networking Websites

Social networking websites allow individuals to interact with one another and build relationships. When companies join these social channels, consumers can interact with them and they can communicate with consumers directly. That interaction feels more personal to users than traditional methods of strictly outbound marketing & advertising.

In order to integrate Social Networks within their marketing strategies, companies have to develop a marketing model. The marketing model is essential to any successful marketing. It offers companies a wealth of information that - if correctly applied - can ensure the company success.

There's a lot of Social Media Sites out there. Understanding and managing them all can be a daunting task. However, the fundamental building block of Social Media Marketing is listening. Many years ago the term "listening" received a lot of attention - and since then the term has evolved. No longer do we give attention to one thing, but we're forced to be attentive to many things (trends, forums, news, videos etc.). This is when we step in.

Our Social Media Marketing Strategy

The strategy that we implement in order to give you the best possible fortress to build your online enterprise using Social Media Marketing which are:

Security: Securing your brand name across Social Media platforms is key. You wouldn't want you name on Facebook to be unrelated to your niche.

Optimization: Optimize your Social Sites so visitors can find your information above others in your competition circle.

Activity: Activity is the heart of Social Sites, without it, there's no point. We remain active on your Social outlets to take advantage of conversations.
Engagement: Internet marketers agree that the face of advertisement is changing; consumers don't want a sale's pitch, they want a conversation.

Monitoring: A scathing review on your Social Site should not go unchecked. We check over 20 popular customer-review sites to keep an eye on your brand.

Reporting: KPI's and ROI's are the most important part of reporting and we show you how SMM has, and is, helping your online enterprise.

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