A logo is a good place to start but Branding is so much more. Is Coca-Cola just a pretty font? Of course not, it's representation of a product and a company that has a memorable message. Branding establishes you as a unique authority in whatever your business may be.
While your brand is undoubtedly the most important asset of your business, there is a lot that goes in to building and maintaining one. It's not always easy to know where to start or how to build upon it. Some components are obvious like a logo, slogan or promotional materials. But have you considered how important a website is for your brand, and how that website cannot make an impact unless there supporting components to drive traffic and increase interaction.
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