Lipinsky Design


Search Engine Optimization (SEO)

Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's "natural" or un-paid ("organic") search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine's users. SEO may target different kinds of search, including image search, local search, video search, news search and industry-specific vertical search engines.

As an Internet marketing strategy, SEO considers how search engines work, what people search for, the actual search terms or keywords typed into search engines and which search engines are preferred by their targeted audience. Optimizing a website may involve editing its content, HTML and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

Keyword Research is Crucial for SEO

The foundation of SEO begins with Keyword Research. We will review your keywords and create a list of the most searched terms for your website or industry. Keyword research and targeting is tricky because not only is it necessary to produce the content and make it accessible to search engines , but it’s also necessary to target words that people are actually searching for.

Content Writing

We employ professional copywriters to create content that is not only well optimized and grammatically correct, but also is appealing to your readers and potential customers. Keywords will be integrated in your content using proper SEO keyword densities. For sites with very little content or a greater degree of industry competition, we can also write original, 300 to 600-word articles which are keyword rich and related to your products or services. The articles would then be posted on your website to increase its content.

Content And Accessibility

The more relevant content you have on your website, the better your chances are for getting major search engines like Google to index your information and send visitors (web traffic). Content is king, although pictures are great, content is what keeps people coming back to your site.

Website Optimization (On-Page SEO)

There are a huge number of techniques and tricks that we use in order to properly optimize your company's website for search engines. The optimization engineers will take care of the technical parts of your optimization and tweak the backend of your website to make it search engine friendly. We engage in a lot of testing and get to see a huge number of search results and shifts based on keyword usage tactics.

Link Development (Off-Page SEO)

Link popularity is also called "backlinking" and/or Off-Page SEO. The development of incoming links from well-established websites (quality backlinks) is one of the major variables in attaining high search engine rankings. Backlinks become extremely important when trying to compete for high-ranking keywords. Link development is absolutely essential to your website's success and is a major part of the optimization service that we offer.

Social Media Optimization (SMM)

Google and Bing (Microsoft) both have made deals with services like Twitter, and Microsoft has an investment in Facebook, which may give them access to data about Social Media search trends. Those signals are make their way into the search engines. This means that as time goes on, Social Media Marketing (SMM) will become ever more-important when optimizing a website as social data is distributed to these major search engines.


We provide a baseline ranking report before we start work to show you how you rank prior to optimization; additional reports are then provided on a monthly basis. Our staff will monitor results to make sure you are on the right track. To ensure your satisfaction, our staff will periodically be in touch with you via phone or email and provide you with project updates.

Initial Consultation

As the initial step of SEO, one of our analysts will review your website and identify which areas need optimization to make the site search engine friendly. Oftentimes, sites may have duplicate content, session ID numbers, flash content, dynamic content and other such problems which prevent webpages from being indexed.
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